Service Offering

AEO & GEO
Sitewide
Upgrade

A comprehensive optimization upgrade that makes your existing site visible and citable inside AI tools and answer engines — where your customers are increasingly making decisions.

Prepared by Primer

Document type Service Offering

Audience Existing clients

Year 2026
Context

Why This Matters Now

Search is no longer just about ranking on a page of blue links. Increasingly, your customers are getting answers directly from AI assistants before they ever click a website. This upgrade ensures your site is the one being cited.

60%
of Google searches now end without a click — users get their answer from AI Overviews directly
3×
faster growth in AI-assisted research for B2B buying decisions vs. traditional search
Now
Getting ahead while competitors haven't adapted is cheaper than catching up later
Terminology

SEO, AEO & GEO — What's the Difference?

These three disciplines often get conflated. They share techniques but target fundamentally different surfaces — and understanding the distinction is key to knowing why this upgrade matters.

The Foundation
SEO
Search Engine Optimization

Optimizing a website to rank higher in traditional search engine results pages (SERPs) — primarily Google. The goal is to appear as a blue link when someone searches a relevant keyword.

Target Google, Bing, Yahoo results pages
Output A ranked link a user clicks to visit your site
Signals Backlinks, keywords, page authority, Core Web Vitals
The New Priority
AEO
Answer Engine Optimization

Optimizing content to be cited by answer engines — tools like Google AI Overviews, Bing Copilot, and voice assistants that return a direct answer rather than a list of links. You're not trying to rank; you're trying to be the answer.

Target Google AI Overviews, Bing Copilot, voice search
Output Your content quoted or cited as the direct answer
Signals Schema markup, FAQ structure, concise direct answers
The New Priority
GEO
Generative Engine Optimization

Optimizing content to be surfaced, recommended, or cited by generative AI tools — ChatGPT, Perplexity, Claude, Gemini, and others. The focus is on being included in AI-generated responses when users research topics in your space.

Target ChatGPT, Perplexity, Claude, Gemini
Output Your brand mentioned or linked in AI-generated responses
Signals Entity clarity, crawlability, cited data, llms.txt
How they relate: SEO is the prerequisite — a well-structured, fast, credible site is the foundation for everything else. AEO layers on top of SEO to capture featured snippets and AI Overviews within search. GEO goes a step further, targeting the conversational AI tools people use outside of search entirely. This upgrade addresses all three simultaneously — every improvement that helps AEO and GEO also reinforces your traditional SEO.
The Work

14 Action Items

Each upgrade is a concrete deliverable with a measurable outcome. Together, they transform how AI tools and search engines find, understand, and recommend your business.

01
Schema Markup Implementation Across the Site
What We'll Do
Add structured data — the hidden code that tells AI tools and search engines exactly what each page is about: your organization, services, articles, FAQs, reviews, and more.
Why It Matters
Without schema, AI tools have to guess what your content means. With schema, they know with certainty — and confident sources get cited far more often.
02
FAQ Sections With Structured Data on Key Pages
What We'll Do
Add or upgrade FAQ sections on your most important pages, marked up so search engines can pull individual questions and answers directly into results and AI responses.
Why It Matters
FAQ content is the single highest-leverage format for AI visibility — putting your answers in front of users at the exact moment they're asking the question.
03
Entity & Brand Clarity Audit
What We'll Do
Standardize how your business is identified across the site — consistent name usage, complete organization data, links to all your verified profiles (LinkedIn, directories, social).
Why It Matters
AI tools build their understanding of your brand from these signals. Inconsistencies make AI tools uncertain about who you are — and uncertain entities don't get recommended.
04
Content Restructuring for AI Extraction
What We'll Do
Restructure key pages so the most important answer appears in the first 60 words, headings are written as real questions users ask, and content uses clear, direct sentences.
Why It Matters
AI tools pull content in chunks. Pages that bury the answer get ignored in favor of pages that answer directly up top. This restructuring is what gets you cited.
05
Testimonial & Review Markup
What We'll Do
Convert your existing testimonials into structured Review data — including author names, credentials, ratings, and specific measurable outcomes.
Why It Matters
AI tools heavily weight third-party validation. Properly marked-up testimonials get directly cited by AI assistants when users ask whether your service is worth it.
06
AI Crawler Access Verification
What We'll Do
Audit your site's crawler settings and confirm that AI tools (ChatGPT, Perplexity, Claude, Google AI) are explicitly allowed to read your content.
Why It Matters
Many sites unknowingly block AI crawlers through default security settings. If they can't read your site, they can't recommend it. This is a small fix with a major impact.
07
llms.txt File Implementation
What We'll Do
Create an llms.txt file at your site's root — an emerging standard that gives AI tools a clean, structured summary of your business and which pages matter most.
Why It Matters
Think of this as a direct introduction to AI assistants. Early adoption gives you an edge while most competitors don't know this standard exists yet.
08
Semantic HTML & Heading Hierarchy Cleanup
What We'll Do
Clean up the underlying HTML structure so headings, sections, articles, and navigation are properly tagged — not just visually styled to look correct.
Why It Matters
AI tools parse meaning from HTML structure. Pages that look right but are structurally messy get partial or incorrect understanding from every tool that reads them.
09
Page Speed & Core Web Vitals Optimization
What We'll Do
Audit and improve page load speed, image optimization, and rendering performance to meet Google's Core Web Vitals thresholds across all key pages.
Why It Matters
Slow pages get partially indexed. AI Overviews and AI assistants favor fast-loading content because they need to parse pages quickly during real-time queries.
10
Statistics & Data Point Highlighting
What We'll Do
Identify the specific, quantifiable claims in your existing content — savings, results, outcomes — and structure them as clearly attributed, standout data points.
Why It Matters
AI tools cite specifics, not generalities. "Reduced costs by 40%" gets quoted. "Reduces costs significantly" gets ignored. We make your real numbers visible.
11
Schema for Services, Products & Offers
What We'll Do
Mark up your services, programs, or products with detailed structured data — what you offer, who it's for, pricing structure, and key features.
Why It Matters
When someone asks an AI assistant who offers a specific service, AI tools pull from sites with clearly structured service data. Without it, you're invisible to those queries.
12
Internal Linking & Site Authority Mapping
What We'll Do
Audit how your pages link to each other and strengthen connections between related content using descriptive, keyword-relevant anchor text.
Why It Matters
AI tools and search engines understand topic authority partly through how a site references its own content. Strong internal linking signals depth of expertise on key topics.
13
Validation & Testing Across AI/Search Surfaces
What We'll Do
Test every key page through Google's Rich Results Test and live queries against ChatGPT and Perplexity to baseline visibility and document before/after improvements.
Why It Matters
Broken schema fails silently — Google and AI tools just ignore it. We confirm every implementation works and give you a documented record of what changed and why.
14
Documentation & Editor Guidelines
What We'll Do
Provide your team with a simple content guide covering how to write and update content in a way that maintains AI-friendly structure going forward.
Why It Matters
AEO/GEO isn't a one-time fix — every new page needs to follow the same principles. A clear guide keeps the gains compounding instead of slowly eroding over time.
Deliverables

What You Get

Project Outcomes
✓ AI assistant visibility — your site cited inside ChatGPT, Perplexity, Google AI, and others
✓ Featured Snippet eligibility on your highest-value pages
✓ Trust signals that get cited by AI tools when prospects research you
✓ Documented baseline of current AI visibility, so results are measurable
✓ Future-proofed content structure that compounds as you publish new pages
✓ Improved traditional SEO as a side benefit — everything that helps AI also helps Google

What This Is Not

The Bottom Line

The way people find businesses is changing faster than most websites are adapting. This upgrade ensures your site is positioned for how search actually works now — not how it worked five years ago.