Why we're recommending this change
We're recommending a shift in how we build and maintain your website — not because something is broken, but because a meaningfully better approach now exists. This document explains exactly what changes, what improves, and what stays the same for you as a client and as an editor.
The question we hear most often
Yes — and you'll have more tools than before.
The new platform includes a full visual editor. You see your live site on screen while you edit. Click any section to open its fields and update your content. Most clients are comfortable editing independently within an hour of onboarding.
One meaningful difference worth understanding: in the new system, page layouts live inside developer-built components. You edit the content inside those components freely — text, images, CTAs, entire sections — but the underlying design structure stays intact. This means no accidental layout breaks, and no late-night support calls when a section gets pushed out of alignment.
Speed & search performance
WordPress generates pages dynamically — every visitor triggers a PHP request, a database query, and an assembly process on the server. The new platform pre-builds every page as clean HTML before anyone visits, then serves it from a global CDN. The result is a consistently fast experience, for every visitor, everywhere in the world.
Page load time
Studies consistently show that each additional second of load time reduces conversions by 7–12%. Visitors spend less time waiting and more time engaging.
Google Lighthouse score (mobile)
Google uses Core Web Vitals as a direct ranking signal. A 90+ score is difficult to maintain on WordPress but is the natural baseline for a statically-generated site.
Server response time (TTFB)
Pages are served from whichever CDN edge node is closest to your visitor — not from a single origin server in one datacenter. Distance to server is eliminated as a variable.
Largest Contentful Paint (LCP)
LCP measures when the main content of a page becomes visible to users. Google's "Good" threshold is under 2.5s. The new platform reaches this comfortably on every page.
Side-by-side
| Feature | WordPress + Bricks | Storyblok + Astro |
|---|---|---|
| Content editing | ||
| Visual page editor | Yes | Yes |
| Live site preview while editing | Yes | Yes |
| Add, remove, and reorder sections | Yes | Yes |
| Version history and rollback | Not available | Included |
| Content approval workflow | Basic only | Full workflow |
| Scheduled publishing | Plugin required | Built in |
| Multi-device preview | Approximate | Pixel-accurate |
| Multi-user collaboration | Basic | Real-time |
| Layout break protection | Not available | Built in |
| Media & assets | ||
| Image and file uploads | Yes | Yes |
| Automatic image optimization | Plugin required | Automatic |
| Video embeds | Yes | Yes |
| Performance & reliability | ||
| Page load speed | Good with optimization | Excellent by default |
| Google Core Web Vitals | Requires ongoing work | Strong baseline |
| Global CDN delivery | Add-on required | Included |
| Uptime reliability | Good | Excellent |
| Security & maintenance | ||
| Security patch management | Ongoing — monthly | Not required |
| Plugin update risk | Present | No plugins |
| Hack / malware attack surface | Moderate (PHP + DB) | Very low (static) |
| SSL / HTTPS | Yes | Yes |
| SEO | ||
| Custom meta titles and descriptions | Yes | Yes |
| XML sitemap generation | Plugin required | Automatic |
| Structured data / schema markup | Plugin required | Built into components |
| Core Web Vitals (Google ranking factor) | Requires optimization | Strong by default |
| Development & ongoing work | ||
| New page delivery time | 2–5 days | Hours |
| Global design changes | Supported | Faster and lower-risk |
| Risk of update breaking the site | Moderate | Very low |
What the change looks like for you
We own the entire process. Your existing site stays live throughout. At the end, you have a better website on a better platform — and we walk your team through the editing tools before we hand anything over.
The business case