Two ways to build a site with AI

Speed to launch vs. speed to change

Prompt-to-site tools and our process both use AI to write code. The difference is what that AI is working inside — a one-off prompt, or a real design system it can't accidentally break.

Prompt-to-site
AI Site Builders
e.g. Lovable, v0, and similar tools
  • Design system
  • No governed tokens — colors, spacing, and type are whatever the model generated in that session, not a defined brand standard
  • Every future change is a fresh prompt — no memory of what was built or why, so small asks can quietly break unrelated parts of the page
  • Content & editing
  • Content is baked into the code — no CMS, so changing a headline or swapping a photo means going back to whoever ran the prompts
  • AI approach
  • Nothing constrains the output — the AI generates a full page from scratch each time, with no component library or standard to build inside
  • Brand & craft
  • No dedicated design phase — the visual identity is whatever the model produced, not a considered expression of the brand
  • Performance & SEO
  • Optimized for "does it load" — not Lighthouse scores, structured data, or the technical SEO groundwork search visibility depends on
Good for A weekend proof-of-concept — genuinely fast to get something live and see an idea take shape
Our process
Figma → Astro + Storyblok
AI-assisted, built on a real design system
  • Design system
  • Tokens defined once in Figma, used everywhere — colors, spacing, and type flow directly into code; a brand update propagates automatically
  • Every change is scoped and reviewable — Claude Code builds inside a documented component library, not from a blank page each time
  • Content & editing
  • Content and layout are separate — your team edits text and images directly in Storyblok, with zero risk of breaking the design
  • AI approach
  • Same AI-assisted approach, real guardrails — constrained by a design system, a component library, and human review at every step
  • Brand & craft
  • Every build starts with real design work in Figma — brand-specific decisions made by a designer, not generated by a prompt
  • Performance & SEO
  • 90+ Lighthouse scores and SEO structure by default — built into the architecture, not bolted on after the fact
Good for A site that still looks right in year two — built to be extended, rebranded, and maintained without starting over